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      <image:title>testimonials - “With our business growing successfully we were looking.... to launch a new division; diversifying into new markets with new products.  Sam</image:title>
      <image:caption>James Mortimer, CFOO, UK</image:caption>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>Home - Commercial Growth. Leadership. Innovation</image:title>
      <image:caption>Helping ambitious businesses scale with clarity, structure and measurable results. I work with founders and leadership teams who are ready to move from growth to strategic, scalable performance. Bringing board level thinking, growth strategy and execution discipline - without the full time overhead.</image:caption>
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      <image:title>Home - STRATEGIC BUSINESS PLANNING</image:title>
      <image:caption>Developing your strategy and writing an effective business plan is vital in securing funding, gaining growth and giving you a picture of your business as a whole. FIND OUT MORE</image:caption>
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      <image:title>Home - SALES &amp; MARKETING</image:title>
      <image:caption>Are you opening new doors, feeding your pipeline with new business and understanding your clients, who they are and what they want? FIND OUT MORE</image:caption>
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      <image:title>Home - START UPS</image:title>
      <image:caption>Starting a business can be daunting but it is also very exciting. With strengths come great opportunities but with these can also come threats and weaknesses. FIND OUT MORE</image:caption>
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      <image:title>Home - BUSINESS GROWTH</image:title>
      <image:caption>Your business needs to grow; its time to look at additional options to generate more profit and identify new areas of business. FIND OUT MORE</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - PRODUCT &amp; PRICING STRATEGY</image:title>
      <image:caption>Ensuring your pricing structure reflects the true costs and value of your offerings is vital in business planning. FIND OUT MORE</image:caption>
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    <image:image>
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      <image:title>Home - FINANCIAL STRATEGY</image:title>
      <image:caption>Knowing and understanding your cashflow is vital to survive; utilising it is vital for your success. Let me help unwrap financial forecasting. FIND OUT MORE</image:caption>
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      <image:title>Home - My Practice</image:title>
      <image:caption>I work with businesses in particular SME’s and start-ups across the UK to develop their business growth and strategies.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f02f24683850001fb0b74/1564563075814-V36CXXLU8YLXR58NRE9K/rawpixel-550992-unsplash.jpg</image:loc>
      <image:title>Home - Topics of Interest</image:title>
      <image:caption>Navigating your own business can feel like playing a game of strategy. Here are some articles of potential interest for your journey.</image:caption>
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    <lastmod>2024-06-20</lastmod>
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      <image:title>Services - BUSINESS GROWTH</image:title>
      <image:caption>Taking your business to the next level with the latest strategies. Your business needs to grow; its time to look at additional options to generate more profit, expand your market presence, identify new areas of business and achieve sustainable growth Understanding where your business is makes a huge difference in strategic planning and business operations. Ongoing services include: • Assess and innovate existing business models • Explore new revenue streams and identify growth opportunities • Analyse industry trends, customer preferences and competitive landscaping • Develop and Re-align objectives and strategies while prioritising strategic initiatives • Marketing &amp; Sales enhancement focusing on the customer and sales strategy • Financial and Forecasting Tools • Operational efficiency through best practices and enhanced processes and productivity • Leadership &amp; Talent Development: structures that support growth, change management and succession planning • investment and Funding Plan</image:caption>
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      <image:title>Services - STRATEGIC CONSULTING &amp; BUSINESS PLANNING</image:title>
      <image:caption>An effective business plan is vital in securing funding, gaining growth and giving you a complete understanding of your business. It is also a blueprint for the internal management of your business and if used correctly a tool to keep you focused on your path to success. Looking at your business from all angles: the market, your customers, competitors, and trends to develop strategies to enter new markets, develop new products or implement operational challenges to reshape the model of your business. Implementation and elaboration of your business plan to include: • Your mission, vision and objectives • Market &amp; competitive analysis to include SWOT, segmentation, targeting and positioning • Strategic planning, understanding the process and figures necessary to drive your business • Clear, realistic goals and mechanisms to measure and implement</image:caption>
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      <image:title>Services - PRODUCT &amp; PRICING STRATEGY</image:title>
      <image:caption>Ensuring your pricing structure reflects the true costs and value of your offerings and that any cost increases are reflected across the supply chain is vital in business planning. Gaining the right balance between costs and value for your business and customers will help transform your sales into profit: • Product Management: re-evaluating products/services • Diversifying your offerings • Reducing inefficiencies • Cost analysis • Understanding your margins • Competitive or niche pricing</image:caption>
    </image:image>
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      <image:title>Services - SALES &amp; MARKETING</image:title>
      <image:caption>Increasing sales and retaining customers is key to gaining a competitive advantage and achieving your objectives. As the world moves forward it comes more challenging than ever to gain and retain customers. Are you opening new doors, feeding your pipeline with new business and understanding your clients, who they are and what they want? Sales &amp; marketing strategies cover: • Target Profile &amp; Positioning • Sales Strategy Development • Marketing Strategy • Sales Forecasting • Sales &amp; Channel Management • Customer Acquisition &amp; Retention • Sales &amp; Marketing Measurement Tools</image:caption>
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      <image:title>Services - FINANCIAL STRATEGY</image:title>
      <image:caption>Finances are arguably the most important part of your business. Many businesses that fail are actually profitable but what they don’t have is cash. Knowing and understanding your cashflow is vital to survive; utilising it is vital for your success. A financial strategy will analyse and implement: • Financial forecasting &amp; expense outlay • Budgeting &amp; Targets • Financial Modelling to project future growth • Cost analysis</image:caption>
    </image:image>
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      <image:title>Services - START UPS</image:title>
      <image:caption>Starting a business can be daunting but it is also so exciting. With strengths come great opportunities and with these come threats and weaknesses so let me help you develop a viable business model around your idea. Most lenders and investors want to see a viable business plan but it is also a vital tool in aiding any start-up on the road to success; focusing you on all areas of the business and looking at the potential market opportunity and its viability. A Business Plan quickly becomes a tool you could never see not having had. Services include: • A Detailed Business Plan • Business Development • Commercial Strategy • Financing Strategies</image:caption>
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      <image:title>Services</image:title>
      <image:caption>Anthony Long An effective business plan is vital in securing funding, gaining growth and giving you a complete understanding of your business. It is also a blue print for the internal management of your business and if used correctly a tool to keep you focused on your path to success. Looking at your business from all angles: the market, your customers, competitors, and trends to develop strategies to enter new markets, develop new products or implement operational challenges to reshape the model of your business. Implementation and elaboration of your business plan to include: Your mission, vision and objectives Market &amp; competitive analysis to include SWOT, segmentation, targeting and positioning Strategic planning, understanding the process and figures necessary to drive your business Clear, realistic goals and mechanisms to measure and implement</image:caption>
    </image:image>
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    <lastmod>2019-10-30</lastmod>
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      <image:title>Copy of Home - Business Planning to Maximise your Potential</image:title>
      <image:caption>Planning for your business is fundamental for success. Giving yourself a clear vision and overall perspective of how your business comes together will provide you and your business with focus, clarity and the confidence to make the right decisions while uncovering new opportunities.</image:caption>
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    <image:image>
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      <image:title>Copy of Home - Copy of STRATEGIC CONSULTING &amp;amp; BUSINESS PLANNING</image:title>
      <image:caption>An effective business plan is vital in securing funding, gaining growth and giving you a complete understanding of your business. It is also a blue print for the internal management of your business and if used correctly a tool to keep you focused on your path to success. Looking at your business from all angles: the market, your customers, competitors, and trends to develop strategies to enter new markets, develop new products or implement operational challenges to reshape the model of your business. Implementation and elaboration of your business plan to include: Your mission, vision and objectives Market &amp; competitive analysis to include SWOT, segmentation, targeting and positioning Strategic planning, understanding the process and figures necessary to drive your business Clear, realistic goals and mechanisms to measure and implement</image:caption>
    </image:image>
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      <image:title>Copy of Home - My Practice</image:title>
      <image:caption>I work with businesses in particular SME’s and start-ups across the UK to develop their business strategy and business planning.</image:caption>
    </image:image>
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      <image:title>Copy of Home - Topics of Interest</image:title>
      <image:caption>Articles of potential interest…..</image:caption>
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    <lastmod>2025-05-08</lastmod>
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